Greyverse

Greyverse in short

Greyverse is a liquid hair care active developed by Givaudan Active Beauty for products that address the look of gray strands. Its core is palmitoyl tetrapeptide-20, a short lipopeptide designed to mimic a natural signal involved in hair pigmentation. The supplier specification gives a working pH between 4.0 and 8.0 and recommends adding the active at no more than 40 °C, while short heating up to 90 °C is tolerated in hot-process recipes. Confirm the complete INCI and the active content on the certificate of analysis for your lot.

The idea behind it

Gray hair appears when the pigment cells in the follicle produce less melanin. Cosmetic care cannot replace hair dye, and it should not be presented as a reversal of graying. What Greyverse offers is a care concept For formulators building consumer-facing cosmetics who want to look after hair that is starting to show gray, prefer gentle routines between colorings or want a softer alternative story to permanent color. Communication should stay on appearance and regular use.

Product ideas

Scalp serums and tonics

Leave-on products give the longest contact with the scalp, so they are the main format. A clear aqueous tonic or a light serum with a dropper applicator suits the active well.

Beard and mustache care

Beard oils are anhydrous, so for this water-soluble active a beard balm-gel or a light beard lotion is a better fit than a pure oil.

Care between colorings

Leave-in conditioners and sprays can join a color-care routine and keep the message simple: care for hair that shows gray strands.

Processing notes

Add Greyverse to the water phase at the end of production, below 40 °C. Stir until fully uniform. Keep the final pH between 4.0 and 8.0. In emulsions, add it after cooling. Avoid very high electrolyte loads and strong oxidizers, which are common in hair color systems and are not suitable carriers for this peptide.

Formula partners

A complete gray-hair care line usually combines several stories. Biotinoyl tripeptide-1 supports a stronger-looking hair message, and caffeine is a familiar scalp tonic ingredient. You will find more scalp and hair concentrates in the actives catalog. Keep fragrance light in leave-on scalp products.

Characteristics

Form: liquid active concentrate. Phase: water. Working pH: 4.0 to 8.0. Processing temperature: up to 40 °C preferred, short heating to 90 °C tolerated. Core peptide per supplier: palmitoyl tetrapeptide-20. Full INCI and active content: stated on the CoA supplied with each lot.

Sample recipe: leave-on gray strand serum, 100 g

Distilled water 86.40 g, Greyverse 3.00 g, propanediol 4.00 g, glycerin 2.00 g, hydroxyethylcellulose 0.60 g, panthenol 1.00 g, polysorbate 20 0.50 g, phenoxyethanol and ethylhexylglycerin 1.00 g, sodium citrate solution 0.50 g, light fragrance 1.00 g. Disperse the cellulose in water and hydrate it, add glycerin, propanediol and panthenol, premix the fragrance with polysorbate 20, then add Greyverse and the preservative below 40 °C and check that the pH is about 5.5.

Claims language

Keep claims cosmetic and visual: care for hair that shows gray strands, helps maintain the look of natural hair color with regular use. Avoid wording that promises the return of pigment.

Who buys this kind of product

Gray-hair care attracts two quite different groups. One group is in their thirties and forties and sees the first silver strands, often at the temples or in the beard, and wants a discreet routine rather than permanent color. The other group already colors regularly and looks for care that keeps the result fresh between salon visits. Both groups value simple, leave-on formats, a clean scent and honest communication. A tonic used once a day after washing fits that routine better than a complicated multi-step system.

Storage

Store tightly closed, away from heat and direct light. Reclose the container right after use.