KeraNutrition

KeraNutrition at a glance

KeraNutrition is a liquid hair care active for nourishing and strengthening care. It dissolves in water. The supplier specification lists shampoos and conditioners for daily moisturizing and strengthening care, hair masks and serums for intensive restoration of damaged and weakened hair, and leave-in products for protection and conditioning through the day. Confirm the full INCI, active content and dose on the certificate of analysis.

Nourishing the hair fiber

Hair is a fiber made mainly of keratin, held together by proteins and lipids. Washing, styling, sun and coloring wear these components down over time. Nourishing hair actives aim to replenish the feel of a healthy fiber: soft, supple, moisturized and strong.

Formats

Daily shampoos and conditioners

Gentle daily-care products with a nourishing active suit most hair types.

Masks and serums

Intensive masks and serums for weakened and damaged hair give more noticeable results.

Leave-in products

Leave-in creams and sprays protect and condition hair through the day.

How to use it

Add KeraNutrition to the water phase and stir until uniform. In conditioners and masks, add it after the emulsion has cooled. Keep the final pH slightly acidic. Follow the dose in the technical sheet.

Partners

Nourishing ranges combine proteins, lipids and humectants. Silk amino acids liquid adds a soft humectant, and KeraDyn brings a appearance support concept for more damaged hair. More hair concentrates are listed in the actives catalog.

Characteristics

Form: liquid. Solubility: water. Listed uses: daily shampoos and conditioners, hair masks and serums, leave-in products. Full INCI, active content and dose: stated on the CoA supplied with each lot.

Nourishing hair mask recipe, 100 g

Distilled water 77.70 g, cetearyl alcohol 6.00 g, behentrimonium chloride 2.50 g, shea butter 3.00 g, KeraNutrition 4.00 g, glycerin 3.00 g, panthenol 1.00 g, hydrolyzed keratin 1.00 g, phenoxyethanol and ethylhexylglycerin 1.00 g, fragrance 0.40 g, lactic acid solution 0.40 g. Melt the fatty alcohol, quat and shea at 75 °C, add hot water and homogenize, cool below 40 °C, then add KeraNutrition, glycerin, panthenol, keratin, preservative and fragrance and adjust the pH to about 4.5.

Consumer instructions

Apply the mask after shampooing to the lengths and ends, leave on for five to ten minutes and rinse. Use once or twice a week. For very dry hair, comb a small amount of leave-in through the ends after drying.

Daily care positioning

Not every consumer has severely damaged hair. Many simply want soft, healthy-looking, well-nourished hair. A daily nourishing shampoo and conditioner with the same active as the intensive mask gives these consumers an easy routine and a reason to try the mask later.

Dose guidance

Follow the technical sheet. Masks use the upper part of the range, daily shampoos the recommended rinse-off level.

Testing

Softness and moisture assessments on tresses, combing tests and a consumer panel on how nourished the hair feels support claims.

Matching products to hair needs

Fine hair needs light nourishment that does not weigh it down, so recommend the shampoo, a light conditioner and a spray. Thick, curly and very dry hair can take richer masks and leave-in creams more often. Use the same active across the range and vary texture and richness, so each consumer finds the right combination.

Storage

Store tightly closed in a cool place, away from heat and light.