IO Hair Density-Look Active Liquid

Fine, thin-looking hair and a flaky scalp are two of the most common hair concerns, and they often appear together. IO Hair Density-Look Active Liquid is a liquid active whose card covers both: products for thicker-looking hair, hair appearance support products and anti-flake products.

Product data

Liquid. Soluble in water, glycerin and propylene glycol. The active works in a pH range from 5.0 to 6.5. The exact INCI, active content and recommended level are confirmed on the supplier CoA for each lot. Our catalog also includes IO Protective Face Serum Active Liquid, a related grade; compare their CoA documents when choosing.

Product formats

Scalp serum

A leave-on serum applied to the scalp daily is the strongest format for a fuller-looking hair claim.

Scalp tonic

A light tonic for daily use after washing. Glycols and water keep it gentle.

Shampoo and conditioner

Rinse-off products support the range. An anti-flake shampoo with the active is a logical product.

appearance support mask

A conditioning mask for the lengths, supporting a hair formulation story.

Formulating guidance

Add this ingredient to the water phase during cool-down. Keep the finished pH within 5.0 to 6.5, where the active works best according to the card. In shampoos, add it after the surfactants and check viscosity. Partner ingredients for a hair density-look concept include Acetyl Tetrapeptide-3 + Red Clover Extract Hair Complex and biotinoyl tripeptide-1. More hair actives are listed under actives.

Anti-flake products

Flakes are a visible concern that affects confidence. Cosmetic anti-flake shampoos and tonics focus on a cleaner-looking, more comfortable scalp. Keep claims cosmetic and avoid naming scalp conditions.

Claims

Use wording such as thicker-looking, fuller-looking, stronger-looking hair, fewer visible flakes and a more comfortable scalp. Base timing claims on tests of the finished product, often over several weeks.

Routine advice

Recommend the leave-on serum or tonic daily, massaged into the scalp, with a shampoo and conditioner from the same range. Consistency matters more than quantity.

Sensory design

Scalp products should dry quickly and leave no greasy residue. A light, fresh fragrance and a dropper or nozzle applicator encourage daily use.

Testing

Run stability at room temperature and 40 °C. For hair claims, consider a consumer perception study and standardized photos of the parting at the start and after several weeks.

Range planning

A density-look range with a serum, a shampoo and a conditioner is easy to communicate and lets the customer start with one product and add others later.

Who buys density-look products

The audience is broad: men noticing a wider parting, women after life changes that affect how full their hair looks, and anyone who styles their hair daily and wants more body. Many have tried several products and are looking for credible, well-explained options. A short explanation of the active, a clear routine and honest timing build trust and repeat purchases. Avoid photographs that cannot be reproduced under the same conditions.

Original recipe: thickening-look scalp serum, 100 g

Purified water 84.20 g, propylene glycol 4.00 g, glycerin 2.00 g, IO Hair Density-Look Active Liquid 5.00 g as an example level per CoA, panthenol 1.50 g, hydroxyethylcellulose 0.30 g, menthyl lactate 0.20 g, PEG-40 hydrogenated castor oil 0.80 g, preservative 1.00 g, lactic acid solution 1.00 g. Disperse the cellulose in water and stir until clear. Add glycols, panthenol and the active below 40 °C. Premix menthyl lactate with the solubilizer and add, then the preservative. Adjust pH to 5.5 to 6.0.

Storage

Keep tightly closed in a cool place away from light. Reseal after use.