
SKU: TM20083005
Goji Berry Extract
Usage Rate: Typical: use the supplied liquid active concentrate at supplier-recommended levels in leave-on formulas, delivering approximately 0.1–0.5% pure active in the finished product (1000–5000 ppm).
Packaging
Liquid sizes — 0.33 oz (10 mL) sample through bulk (US · metric)
Description
Goji berry extract in brief
Goji berry extract is a botanical liquid that dissolves in water. Goji is the bright red fruit of Lycium barbarum, a shrub native to Asia. The berries have a long history in Chinese food traditions and became famous worldwide as a superfruit. According to the supplier specification, it goes into creams, lotions, tonics, serums, masks and balms. The supplier CoA confirms the INCI and level for each lot.
The superfruit story
Superfruits like goji, acai and pomegranate are popular in skin care because shoppers link them with vitality and radiance. Goji in particular has a strong, positive image and a bright color that works well on packaging. A goji product feels energetic and healthy.
Where to use it
Serums
A radiance serum with goji, niacinamide and a vitamin C derivative is a strong hero product.
Creams and lotions
Day creams and body lotions with goji support a radiant, healthy-looking skin story.
Tonics
Fresh tonics with goji suit a fruit-themed routine.
Masks
Gel and cream masks give a quick, glowing look.
Balms
Emulsified balms or balms with a small water phase can carry the extract.
Processing
Add the extract below 40 °C and stir until uniform. Fruit extracts can be colored, so check the shade of light products. Check the pH after addition.
Partners
Niacinamide, vitamin C derivatives and IO Brightening Antioxidant Active Liquid suit radiance products. Grape Skin Polyphenols adds another fruit-based antioxidant. More plant ingredients are grouped under botanical extracts.
Color and stability
Goji extracts can tint products orange or red. Test color in light and dark storage, and choose packaging that suits the shade.
Testing
Run stability tests and check color, odor and pH. A panel can rate radiance after four weeks.
Claims
Use appearance wording: radiant, healthy-looking, glowing skin; a fresh, fruity routine.
Range ideas
A goji serum, a day cream and a gel mask make a bright superfruit line. Red and orange packaging connects to the berry. Summer launches suit the fresh theme.
Combining superfruits
Some brands combine several superfruits in one product. Goji pairs well with acai and pomegranate for a mixed-berry story. Test each extract alone first, then together, and check color and scent.
Sourcing
Ask the supplier about the origin of the berries. Ningxia in China is a well-known goji region, and an origin note can add value.
Fragrance
A light berry fragrance supports the theme. Keep it low in face products.
Characteristics
Form: liquid. Solubility: water. Plant: goji, Lycium barbarum. Listed uses: creams, lotions, tonics, serums, masks, balms. INCI and level: supplier CoA.
Original recipe: superfruit radiance serum, 100 g
Distilled water 83.30 g, glycerin 4.00 g, goji berry extract 3.00 g, niacinamide 3.00 g, sodium hyaluronate 0.30 g, xanthan gum 0.20 g, panthenol 1.50 g, betaine 2.00 g, preservative 1.00 g, fragrance 0.20 g, citric acid solution to target pH 1.50 g. Wet the gums with glycerin, stir in the water until smooth, and add the remaining items under 40 °C.
Texture tips
Fruit-based serums feel best when light and fresh. Keep the thickener level low and add a little betaine for a soft finish. A gel mask can carry more extract and a cooling feel. Test each texture with a small panel and note how quickly it absorbs and whether it leaves any stickiness. Choose the version that feels fresh and light.
Sample sizes
Small jars of the gel mask make good trial sizes and add-ons at checkout for curious shoppers.
Record the lot number in your batch log so every production run can be traced back to its certificate of analysis. Retain a small sample of each lot for at least the shelf life of the finished product, since it makes later quality questions much easier to answer.
Storage
Store closed in a cool place away from light. Close the bottle after use.
Product Specifications
TDS / CoA available on request. Contact us
Frequently Asked Questions
What is goji berry?
The fruit of Lycium barbarum, a well-known superfruit.
Is the extract water-soluble?
Yes. Add it to the water phase during cool-down.
What products is it listed for?
Creams, lotions, tonics, serums, masks and balms.



