IO Contour Care Active Liquid

With time, the face changes shape as much as texture. The jawline looks softer, the neck less defined and the eye area less firm. IO Contour Care Active Liquid is a liquid active whose name refers to this idea of remodeling, and whose card points to the areas where contour changes are most visible: the face, the eyes, the neck and the décolleté.

Product data

Liquid, water-soluble. Applications: creams for mature skin, creams for the skin around the eyes, products for the neck and décolleté and lifting serums. Check the INCI, source and recommended level on the supplier CoA that ships with every lot. Use that document as the basis for your label and claims.

Product formats

Lifting serum

A serum with the active and a film-forming polymer gives both an immediate tightening feel and a longer-term contour story.

Mature skin cream

A cushioned day or night cream for firmer-looking, smoother-looking skin.

Eye contour cream

A light cream for the delicate eye area, focusing on firmness and a smoother look.

Neck and décolleté

Specific products for these areas are a growing category. Fluid textures that cover larger areas easily work best.

Formulating guidance

Add the active to the water phase during cool-down and mix gently. Check the pH of the finished product. For an immediate effect, combine with a film-former; for a peptide angle, add Palmitoyl Tripeptide-1 or a similar signal peptide. Hydration matters for any firmness claim, so include high molecular weight hyaluronic acid. Browse the actives category for more concentrates for mature skin.

Immediate and long-term effects

Customers like to feel that a product works from the first application. Film-forming polymers give a tightening sensation within minutes, which improves perception. The active carries the longer-term message. Explain both effects clearly and separately.

Claims

Use visual wording: firmer-looking, more defined-looking contour, smoother skin. Base claims on testing of the finished product over several weeks, and avoid any suggestion of structural or surgical-type results.

Application technique

Massage helps the experience. Suggest upward strokes from the décolleté to the jawline and gentle patting around the eyes. A routine card with simple illustrations adds value.

Packaging

Airless pumps for serums and creams; a small tube with a metal tip for the eye cream. A neck cream in a larger tube encourages generous use.

Testing

Run stability at room temperature and 40 °C. Film-forming polymers can change texture over time, so check viscosity and feel at each point.

Who the products are for

Customers in their late forties and beyond often notice changes at the jawline and neck before deep lines. They want products that address contour and firmness, are pleasant to apply and fit into a short routine. Many are experienced skincare buyers who compare ingredient lists. A transparent explanation of the active, a clear massage routine and realistic timing build trust. Neck and décolleté products are also popular gifts, so attractive packaging and a clear name help sales in holiday periods.

Original recipe: neck and décolleté lifting fluid, 100 g

Phase A: water 75.30 g, glycerin 3.00 g, sodium hyaluronate 0.20 g, xanthan gum 0.20 g. Phase B: polyglyceryl-3 methylglucose distearate 3.00 g, caprylic/capric triglyceride 5.00 g, isoamyl laurate 4.00 g, cetyl alcohol 1.00 g. Heat An and B to 75 °C, emulsify and cool. Phase C below 40 °C: IO Contour Care Active Liquid 4.00 g as an example level per CoA, hydrolyzed vegetable protein film-former 2.00 g, panthenol 1.00 g, preservative 1.00 g, fragrance 0.30 g. Adjust pH to about 5.5.

Storage

Keep tightly closed in a cool, dark place. Reseal right after use.